Hi ! Im Penny Lane, an award winning Australian freelance photographer, based now in the picturesque Islands of the Gods. Although I finds solace in this creative crazy busy and super chill paradise (depending where you find yoursef!), her professional commitments often draw her back to her home town in Perth and various areas across eastern states.

My journey began with a strong foundation in fine arts and evolved to encompass the intricate worlds of fashion and photography. With a career spanning now 18 years (yikes), I’ve luckily been able to have the best professional adventures through photography, within Australia and on the international stage. Notably, she was the driving creative force behind the acclaimed Global Campaign for Dita Von Teese’s lingerie line, and shot campaigns around the world for Brands such as Rip Curl, Aurelio Costarella, Honey Birdette to name a few.. My work has been seen in publications like Vogue + Harpers, and has shot multiple portrait sessions for leaders in their fields like Chef Kylie Kwong & Musician Katy Steele…

my professional heart sparkles most brilliantly in the spheres of fashion, beauty, and the ever increasing love of portraiture.

I thrive getting to meet people from all walks of life, and being given the honour of helping them share their story visually… ( a podcast obsessive and loves the power of a story … she is however a terrible writer! But lights up when doing it in Photographic form)

Her work is a harmonious blend of artistic vision and honest documentation, consistently drawing inspiration from the diverse 17 year career of photography in fashion art music and commercial worlds & also uses her 17 years as a fashion photographer to bring that level of attention and dedication to posing, lighting and editing ( why should just models get all the glamour treatment ?!) And working within a location to maximise the best context to tell your story, clear and vibrant to the world!

Furthermore, her lens remains ever-ready to capture the magic found in the everyday where the honesty is.. she doesn’t try to make you look like someone else, or edited beyond reality..

Just see and shine the light on the true you, make you feel comfortable having a bizarre thing like a photoshoot done ( sometimes bubbles are liquid courage) and make you love the experience of having everyone else be able to see it too!

Penny Lane's photographic transcends mere documentation; it grabs the essence of life's fleeting moments, transforming them into timeless narratives that display quality and authenticity .